You’re about to close a delivery. The supplier confirms the package is complete. Your customer expects a clean approval. And suddenly… rejection.
Once again, PPAP becomes a bottleneck. And not because of technical complexity, but due to mistakes that could have been prevented from the first email.
It doesn’t matter how many projects you’ve handled—when a PPAP fails, what shakes is the trust you’ve built over weeks (or months).
The good news? These mistakes are avoidable. Even better? Avoiding them doesn’t require more resources—just a better understanding of how the game is played.
Why Do PPAPs Really Fail?